一、Project Background

In June 2019, the Ministry of Industry and Information Technology officially issued 5G licenses to four operators including China Telecom, China Mobile, China Unicom, and China Radio and Television. This means that China's commercial 5G timetable will be advanced from 2020 to 2019, half a year earlier than market expectations. This means that China Radio and Television has become the fourth largest basic telecommunications operator after China Mobile, China Telecom and China Unicom. How to seize the opportunities of digitization and networking, accelerate the transformation of traditional communications, and improve China's communications information system engineering has become a new challenge facing my country's communications industry. Communication operators should make full use of internal resources to provide customers with VIP-level services to meet customers' individualized and diversified communication needs. In order to provide customers with various convenient information services, real-time display of communication tariff standards, call products, mobile products, etc., are displayed on various display terminal systems in the communication business hall. This not only allows customers to enjoy the specific services provided by the communication operator, but also brings other aspects of information services to the customer, and realizes the mutual communication between the customer and the operator.

In order to provide customers with various convenient information services, various display terminals such as information release screens and touch inquiry machines can be deployed in the communication business hall to release new products, new business advertisements, and query related product information, so that customers can handle communication services. At the same time, it also brings other information services to customers. Build a multimedia information bridge between communication operators and customers.

"Hong Kong Zhiteng Business Hall Comprehensive Display Solution" uses high-quality encoding to send video, pictures, text and other information to the terminal through the network, and then broadcasts the file into multimedia information through the multimedia information publishing system for transmission on a terminal. Finally, the broadcast video signal is transmitted to the display terminal. In addition to the advertising information of the broadcast enterprise, the "Hong Kong Zhiteng Business Hall Comprehensive Display Solution" can also query real-time information such as related products in real time, and transmit the latest information to the collector.

二、Information release demand analysis

Application Analysis

1）hall

Recommended products: vertical advertising machine, touch inquiry machine

Main application: Customers can display real-time information about new mobile communication products, new business advertisements, communication tariffs and other related product information on the vertical advertising machine in the business hall. In addition, customers can touch the all-in-one machine through the business hall, and the system will actively identify the customer's points of interest based on the customer's query product category, and automatically display the product information that the customer may be concerned about;

2）public area

Recommended product: Wall-mounted advertising player

Main application: As an open platform, the business hall needs to provide customers with a large amount of media information every day. For example, strengthening the visual image of the business hall, enhancing the effect of business promotion, warm reminders, service charge announcements, service specification announcements, emergency notifications, etc., can all be displayed to customers in a timely manner through a comprehensive display program.

System value

• Brand image promotion: With the help of a comprehensive display plan, the corporate cultural image and business service promotion programs can be played in any combination of videos, animations, texts, and electronic posters, so as to strengthen the visual image of the business hall and enhance the effect of business promotion;

• Advertising value-added: Business outlets have a huge customer base every day, and business halls can use comprehensive display solutions to release relevant advertisements to create economic benefits while serving customers.

• Save manpower and material resources: When customers have questions, they need to line up first, because when there are too many people on their turn, it is a waste of time. If there is a touch all-in-one machine next to it, customers can go to the above to check their own problems first, if not found, then Going to the service staff can reduce the work pressure of the service staff, increase the customer's good experience, and think that their time is not wasted.